VOTE411.org Experiences Record Use in 2020 Election

The 2020 election cycle saw a record voter turnout. And, for the League of Women Voters Education Fund, the  VOTE411.org election information website broke records as well.  

This year, more than 6 million users came to VOTE411.org, the League’s one-stop-shop election website.  

That’s about 1.5 million more users than four years ago.  

Users who came to VOTE411.org viewed more than 30 million pages of nonpartisan election information, including checking registration, finding polling places, confirming voting hours and more.  

Of the more than 6 million users, nearly 5.3 million of them viewed more than 37 million pages to see what would be on their ballots. These users utilized the League’s candidate guides to research what the candidates had to say in their own words about the issues and compare their positions in more than 22,000 races in all 50 states.   

Ahead of this critical election, the League redesigned VOTE411.org to support more voters than ever before. The League added new features including a “check your registration map,” which more than 300,000 people used in just the last two months of the election cycle. The League’s registration tool saw more than 170,000 users, including 55,000 in October just before registration deadlines hit.  

Since VOTE411.org first launched more than a decade ago, the League’s goal was to make its nonpartisan election information accessible in Spanish.  In 2020, this dream came true. With its partner organization  — the National Association of Latino Elected and Appointed Officials — the League translated the critical last-minute COVID-related changes all voters faced as well as all the state-specific election information in targeted states during the primary season. The fully translated Spanish language content launched in September. With just two months before Election Day, more than 110,000 users accessed over 50,000 pages with Spanish language election content.  

So who was using VOTE411.org in 2020? 

Of the more than 6 million website visitors, 57% identify as female according to Google. More than half of VOTE411.org users are between the ages of 18 to 44. Users found VOTE411 so engaging, they spent an average of five minutes on the site and averaged more than five pages per visit. The League supported voters in all 50 states, but saw the most website traffic from Texas, New York, Florida, Michigan, California, North Carolina, Georgia, Massachusetts, Ohio and Illinois.  

In addition to finding election information and researching candidates, more than 2,000 users signed up to learn more about becoming a poll worker. Through the League’s partnership with Power the Polls, interested individuals were connected with local election officials to play an important role in administering elections all over the country.  

The League thanks its partners for helping spread the word to reach millions of voters and looks forward to continuing to build and grow this essential election service to serve more voters in every election.